Pack Point Ltd has won The Indian Flexible packaging and Folding Carton Association (IFCA) STAR AWARDS 2018 in the Best R&D Innovation Category Shaped Pouch Perfume for Incense Sticks
The perfume shaped pouch was designed and executed by the R&D team of Pack Point.
The design innovated for Mysore Deep Perfumery House, Indore, a company engaged in making incense sticks and dhoop.
The idea behind the design and shape was to provide the customer with a feeling of
using perfume when they see the pouch. Incense sticks and perfumes have a lot in common, so they thought of mixing both the concepts and provide incense sticks in a perfume bottle. It also attached zip on the top so that it can be re-used
This shape pouch stands out in a shelf and attracts customer’s eyes at first look.