Frugal Bottle wins global packaging innovation awards
British sustainable packaging business Frugalpac has topped competition from Coca-Cola, Corona Beer, and Stella Artois to win international packaging innovation awards for its paper Frugal Bottle.
At PAC Global’s Packaging Awards at the Futures Edge Summit in New York City, the Frugal Bottle and America wine brand Signal 7 Wines triumphed the Best in Class for Technical Design in Packaging Innovation. They also received an Award of Distinction in the Sustainable Design category.
The Frugal Bottle is an innovatively designed, one-of-a-kind bottle serving as a veritable pantry for wine, spirits, and extra virgin olive oil. This remarkable creation is unparalleled in both functionality and affordability!
The Frugal Bottle is the pioneering, all-inclusive bottle of drinkable wine, spirits, and olive oil from recycled paper. It’s a remarkable innovation in conservationism!
The eco-friendly, 94% recycled paperboard bottle is significantly more eco-friendly than a glass counterpart – with a carbon footprint up to six times lower (84%). In addition, it’s five times lighter. This milestone launch was achieved by partnering with award-winning Italian winery Cantina Goccia in July 2020 and celebrating this achievement by offering complimentary tastings at selected outlets nationwide.
An impressive array of beverage companies, including Signal 7 Wines, have harnessed the bottle to offer wines, gins, and vodkas in bottles across continents. The vessels are now on sale in more than 20 countries worldwide – from Japan to North America; the UK; Europe; Scandinavia; and Australia – with expansion planned into South Africa and soon-to-be available regions such as New Zealand.
The Frugal Bottle is developing a growing following in the North American market. Recent research by Lux Research found more than 35 million Americans are interested in seeing more sustainable wine packaging.
As well as Signal 7 Wines, two other US drinks producers are launching spirits in the Frugal Bottle in the next two months – Distillery 98’s Half Shell Vodka and Demon Spirits’ Demon Spiced Rum and Trop Coco Rum.
This follows from selling the first Frugal Bottle Assembly Machine to North America to Canada’s KinsBrae Packaging. The machine, based in Ontario, will help meet the growing demand for North American brands wanting to move to the more sustainable packaging of Frugal Bottles.
As well as inquiries to make 120m Frugal Bottles, Frugalpac has vital questions from more than 100 other global brands, contract packing, and packaging firms to buy Frugal Bottle Assembly Machines. Each machine will be able to produce 2.5 million Frugal Bottles a year.
The company’s idea is to place bottling machines in the heart of bottling plants, co-packers, or packaging companies around the globe to further reduce its carbon footprint and create eco-friendly Frugal Bottle hubs across regions.


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