Black and white, pure contrast! This 6th trend for 2019 makes use of only two elements that may seem restrictive at first, but as far as black and white is concerned, it is always a powerful and incredibly versatile dialogue.
The dynamics they offer in a design is impossible for the observer to ignore. It is an incredibly effective way to create separation between the elements of design and establish the relationship-or the lack thereof-between them.
A great visual example is presented by Marc Jacobs Packaging, is clean, sophisticated, simple and balances satisfactorily.
On the other hand, the combination of black and white can create complexity, maintaining the same minimalistic traits, as illustrated by the Sephora brand.
High contrast in packaging is a true and tested solution that steals our attention in PDVS.