Stora Enso introduces Ensovelvet – a new, premium uncoated paperboard for luxury packaging
Stora Enso is expanding its portfolio of premium packaging materials with the introduction of Ensovelvet, a new uncoated solid bleached sulfate (SBS) board featuring a velvet-like smoothness on both sides.
It is designed for luxury applications such as cosmetics, fragrances, and other premium consumer goods.
Designed to meet the need for natural and renewable solutions in luxury packaging, Ensovelvet offers a unique combination of a natural, uncoated surface, excellent stiffness, and reliable folding performance. This bright, premium SBS board offers an enhanced sensory experience while ensuring excellent print quality. It is especially well-suited for cosmetics packaging, perfumes, and other high-end applications where touch and appearance are equally important.
Ensovelvet complements Stora Enso’s flagship Ensocoat board, together forming a complete SBS carton range for brand owners and converters seeking versatility across coated and uncoated applications. Both boards are recyclable, supporting the shift towards circular packaging solutions. The absence of coating in Ensovelvet also means fewer materials are needed in production, resulting in a reduced carbon footprint while maintaining the premium performance expected from premium packaging materials.
The launch responds to brand owners who prefer premium boards that combine luxury appeal with sustainability. Ensovelvet provides distinction by enabling high-end cosmetic packaging that resonates with preferences for minimalism and natural textures.
Tomas Larsson, Head of Product Line FBB, SBS, Liner, and Book Paper, said: “Luxury packaging is about more than protection. It’s about creating an impression. Ensovelvet provides brand owners with a material featuring a distinctive, natural surface that helps their products stand out in a crowded marketplace. By adding it alongside Ensocoat, we now offer a complete SBS range that meets today’s design trends and tomorrow’s performance demands.”
Ensovelvet is available in weights ranging from 240 g/m² to 320 g/m².
