As businesses look for creative ways to engage customers, Epson announced new software for companies to quickly change black-and-white shipping labels to colorful shipping labels to help heighten their brand. 

Epson ColorWorks

New Label Boost™ software, compatible with most Epson ColorWorks® printers, lets businesses easily add full-color coupons, targeted ads, shipper labels, and dynamic variation to shipping labels, making new opportunities for companies to leverage shipping labels for marketing, decrease material and labor costs and streamline operations, in general.

“Retailers and direct-to-consumer manufacturers are always looking for creative and affordable ways to grow revenue and build customer loyalty,” said Tessa Kohl, product manager of DX Solutions, Epson America, Inc. “Adding colorful messages in the form of branded content, secondary labels, coupons, and ads to shipping labels is a unique way for businesses to tap into innovative marketing, to help elevate branding, improve shipping accuracy and streamline operations.”

Precision and Promptness

Businesses can utilize Label Boost software to use secondary labels, such as regulatory or shipping-and-handling labels, or to emphasize critical information, such as parcel count or expedited shipping, to facilitate accuracy and timeliness of delivery.

Label Boost software is developed for hassle-free deployment, so most of the label creation process remains identical, with the transformation of the existing label only at the very last step before printing. It works alongside existing shipping software so delivery operations can operate seamlessly. 

BarTender® and Loftware®

Label Boost is compatible with ZPL® driven software employed by many nationwide couriers and labeling solutions such as BarTender® and Loftware®. 

Businesses can automatically choose the messaging they want to attach based on a customer’s location, delivery date, or other vital variables.

Label Boost software is compatible with most Epson ColorWorks printers, ensuring labels are printed with exceptional image quality worthy of the brand. In addition, there are no recurring software fees.

 Advantages include:

• Elevate branding – help improve customer stickiness and engagement by having promotions, product information, and cross-promotional opportunities on shipping labels.
• Lower operational costs – help reduce associated material and labor costs by adding secondary labels while improving business shipping processes.
• Improve shipping accuracy – highlight critical information on shipping labels to provide clear instructions for packages that need special or expedited processing.

As one of the largest color label printer manufacturers in the labeling and packaging industry, Epson will show how its new Label Boost software can help professionals in the package fulfillment industry improve processes and maneuver increased competition and higher costs.