Mars Wrigley UK’s Maltesers boxes are now entirely recyclable after switching to a dispersion coated barrier board
Mars Wrigley UK has taken a different step towards 100% reusable, recyclable or compostable packaging, eliminating this black PE liner from its Maltesers boxes, a well-known site on store shelves since 1930.
The company has displaced the old multi-layer box design, where the PE plastic liner covered the box with a dispersion coated barrier paperboard. The company declares the new form will decrease its annual plastic usage by 82 tonnes.
The original Maltesers box uses Metsä Board’s dispersion coated blockboard, which is entirely recyclable, biodegradable, and compostable and produced of fresh fibers 100% traceable to their source in sustainably maintained Northern European forests.
“At Mars, we know our responsibility for sustainable packaging seriously, and today’s announcement that our iconic Maltesers box is now entirely recyclable is a various important step in our journey toward packaging that is 100% reusable, recyclable, or compostable,” says Adam Grant, General Manager, Mars Wrigley UK.
“We are constantly committed to helping brands develop solutions that address the frequently pressing want to take food packaging in a further sustainable direction,” declares Matthew Terry, Technical Service Director, South, and West Europe, Metsä Board.
iPhone 13 box packaging is a way ahead of other’s brand phone packaging
Papersnap: Easy snap Technology’s paper-based sustainable packaging
