A new way of innovative packaging recycling with Digital watermarks EU
Borealis is one of over 130 organizations representing the packaging value chain that have joined forces to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU.
One of the most pressing challenges in achieving a circular economy for packaging is better sorting post-consumer waste by accurately identifying packaging, resulting in more efficient and higher-quality recycling.
Digital watermarks may potentially revolutionize the way packaging is sorted in the waste management system, as it opens new possibilities that are currently not feasible with existing technologies. The discovery was made under the New Plastics Economy program of the Ellen MacArthur Foundation, which investigated different innovations to improve post-consumer recycling.
Digital watermarks were the most promising technology, gathering support among most stakeholders and passing an actual proof of concept on a test sorting line. The branded goods industry has now stepped in to facilitate the next phase as a cross-value chain initiative under “HolyGrail 2.0”, which will take place on a much grander scale and scope. This will include the launch of an industrial pilot to prove the viability of digital watermark technologies for more accurate sorting of packaging and higher-quality recycling and the business case at a large scale.
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