White floatable PO shrink film for light-sensitive products – Innovia
Innovia Films, a leading material science pioneer manufacturing polyolefin film materials for labels and packaging, has declared extending its product range for floatable polyolefin shrink films.
WAPO
The new film is a low-density white film made from polyolefin (WAPO) that maintains floatability when printed. The opaque film contributes to the shrink sleeves’ light-blocking properties that can later be applied to containers for light-sensitive industries, such as dairy, food supplements, nutritional products, and cosmetics. The film will be produced at the European Innovia site in Płock, Poland.
“We have seen a need in the market to create an opaque film that floats and can be combined with transparent PET bottles. Many light-sensitive products are packed in HDPE bottles that are not recycled back into food-grade packaging – at least not at the moment “, explains Simon Huber, Managing Director of Innovia Europe. “This innovation is a game changer and can enable dairy brands and other companies with light-sensitive products to switch to a transparent PET bottle that can and will be recycled back into food-grade packaging – closing the loop. “
“The new Packaging and Packaging Waste Directive (PPWR) that the EU is creating will be a significant driver of Design for Recycling, ” explains Lucija Kralj, Business Unit Director Labels EMEA. “As all packaging will need to be recyclable by 2030 and specific recycled content targets will be mandatory, a transparent PET bottle with a floatable sleeve that automatically detached during sorting and recycling is the ideal solution. The film solution will be manufactured in Poland but will be available globally. “
RayoFloat™
Like the clear film range, RayoFloat™ white APO facilitates easy separation and removal of labels from PET bottles and other plastic containers in the recycling process. It automatically detaches during sorting and recycling in the sink/float process, thus enabling a high yield of high-quality PET flakes that are the basis of food-grade recycling.
The film also supports a closed loop in the production facility and contains up to 20 percent post-industrial recycled content.
