- The movement will save one billion plastic lids, enough to fill 35 Olympic swimming pools sent to landfills each year globally.
- Heinz will offer different new caps to the famous squeezy tomato ketchup bottles, resulting in both the bottle and cap being 100% recyclable.
- To be worked out in 2022, the new eco-friendly caps deliver the same excellent serving of the World’s preferred Ketchup that you know and love.
- Later eight years, 45 prototypes, and longer than 185,000 hours in the making, Heinz has found an innovative description to build the first fully recyclable squeezy bottle, including the cap.
Heinz, one of the world’s best-loved food labels, has published today that it offers innovative and further sustainable caps for its squeezy sauce bottles, created to be 100% recyclable.
Innovative Unique Cap
The unique new cap created of a single innovative type of material has been made next Heinz spent eight years of investigation and development including more than 185,000 hours and investing US$1.2 million to get a suitable replacement cap for their convenient and trendy squeezy bottles, which sold one billion pieces globally in 2020.
Heinz created 45 different designs on the mission to create the new cap, which was printed in-house using a state-of-the-art 3D printer. After completing the prototypes, Heinz followed a rigorous testing procedure to ensure the cap met the most critical quality standards.
The first Heinz varieties to make the new cap will be the world’s numerous loved ketchup, Heinz Tomato Ketchup, and the famous BBQ Sauce. The cap will be spread out globally from 2022, starting in Europe.
35 Olympic swimming pools
The move will determine a potential one billion plastic caps enough to fill 35 Olympic swimming pools they can be recycled, preferably finding their way into landfills.
To date, Heinz sauce bottles have used an adjustable valve, which had been designed to deliver the perfect part of sauce per squeeze but was typically challenging to recycle. The latest innovative cap has been designed to present the exact ideal squeeze of your favorite Heinz Tomato Ketchup using a single, complex, and more recyclable material. The hat and Tomato Ketchup bottle are fast and conveniently recycled beside other household curbside recycling.
The new cap distributes the same perfect amount of sauce every time without changing the squeezability.
Jojo de Noronha, President of Kraft Northern Europe, declared: “We are delighted to be declaring these first-to-market innovative new caps, indicating our consumers can now recycle all parts of their squeezy bottle in their weekly curbside collection. Much work has gone into obtaining the right solution that means no compromise on using and experiencing our hugely successful squeezy bottles for the hundreds of millions who buy them. While we know we still have more further to do, from a sustainability and environmental perspective, this is accurate news.”
Heinz is committed to decreasing packaging waste wherever probable while offering great value, and this move is part of Heinz’s pledge to make 100% of its packaging recyclable, reusable or compostable by 2025.