Stora Enso and Junghans collaborate to deliver official watch of the FIS Nordic World Ski Championships in Oberstdorf

The presenting sponsor Stora Enso and the official timing partner Junghans have joined forces to deliver the FIS Nordic World Ski Championships’ official watch in Oberstdorf 2021. The new mechanical sports watch by Junghans, 1972 Automatic FIS Edition, will be wrapped in a box made from the renewable board Ensocoat by Stora Enso.

The official championships watch has the striking design of the 1972-line by Junghans and embodies both the company’s timekeeping history and the fascination with winter sports. 

A rotatable ring surrounding the dial indicates a second-time zone while setting red and blue highlights – the official championship colors. A snowflake engraving on one of the screw-down crowns and the back case, showcasing a unique FIS Nordic World Ski 

Championships engraving is sophisticated design features. Each timepiece has a unique serial number, emphasizing its limited availability while being unlimitedly fascinating.

“This watch is a perfect combination of athletic dynamics and technical precision, capturing the passion of winter sports,” says Matthias Stotz, CEO, Junghans.

Sustainable design

Sustainable design is in focus for both Stora Enso and Junghans. The method of the watch box is aligned with the sporty and exclusive style of the watch itself. The watch comes in an elegant box-in-box solution displaying a unique structural 3D-effect with the snowy winter mountains. The watch box is made from Ensocoat by Stora Enso, a renewable and recyclable luxury packaging board.

“I was inspired by origami and wanted to create a design that goes hand in hand with the premium and sporty style of the watch,” says Outi Honkavaara, Packaging Designer, Stora Enso.

Limited edition – only 500 watches worldwide

The Nordic World Ski Championships’ official watch is limited worldwide to 500 pieces only and will be available from now on at selected retail partners.

Four athletes will get their very own watch from the 1972 Automatic FIS Edition at the end of the individual competitions: With its Junghans Award, the company honors the four athletes who fly the furthest in the respective ski jumping competitions.

The FIS Nordic World Ski Championships will occur in Oberstdorf, Germany, 23 February–7 March 2021.

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Vihaan Nagal

संवेष्टन अभियान्ता | Packaging Engineer | Verpackung Ingenieur *Free time blogger *Believe in packaging reform (say naa to orthodox packaging) My life lies between degradable and non-degradable material.

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