The SABIC, a global leader in the chemical industry, declared that Beiersdorf would innovate the packaging of its world-leading ‘NIVEA Naturally Good’ variety of face creams using SABIC’s certified renewable polymers.
SABIC’s bio-based polypropylene (PP) resin, the section of its TRUCIRCLE portfolio, will be used for generating the jars of Beiersdorf’s NIVEA Naturally Great day and night face creams. The most advanced NIVEA packaging will be phased in at point-of-sale outlets worldwide from June 2021 onwards and significantly provide to helping Beiersdorf decrease its use of fossil-based virgin PP.
The new product plays into Beiersdorf’s ambitious Sustainable Packaging Targets 2025 to decrease fossil-based, virgin plastic for its cosmetic packaging goods by 50 percent. The latest sustainable NIVEA jars pay into the Sustainability Agenda CARE BEYOND SKIN, by which the company targets a sharp reduction of its carbon emanations and environmental footprint.
The program has established three primary packaging goals to be finished by 2025 as compared to 2019: achieve all of the group’s packaging 100 percent refillable, reusable, or recyclable; raise the share of recycled elements in plastic packaging to 30 percent, and minimize the use of fossil-based virgin plastics by 50 percent.
“We are happy to perform this significant change in the packaging of our NIVEA brand products and to be the greatest in the skincare mass market to use polypropylene manufactured from second-generation bio-based feedstock on a global basis,” declares Michael Becker, Head of Global Packaging Development at Beiersdorf. “Collectively with SABIC, we have become a significant step ahead in transforming conventional fossil-based packaging in the cosmetics and skincare segment towards totally sustainable material options.”
According to Abdullah Al-Otaibi, General Manager of Engineering Thermoplastics and Market Solutions for Petrochemicals at SABIC: “Innovative cosmetics packaging using our certified renewable polyolefins can be instrumental in reducing fossil depletion across a wide range of further customer mass product markets, and Beiersdorf’s new NIVEA packaging can work as a role model in this quest.”
He continued: “Our materials from renewable sources facilitate the change-over from existing fossil-based applications without compromises on purity, quality, safety, or convenience. SABIC is determined to help its collaboration partners benefit from this potential.”
Moreover, the new NIVEA jar is an outstanding example of successful three-way value chain collaboration, accelerating the time from ideation to the retailer shelves. By bringing SABIC to the table to work together with Berry Global, a long and trusted upstream partner of the brand owner to produce face care packaging, Beiersdorf managed to advance the project from concept to implementation in just nine months.
“We need these strong partnerships along the value chain and are very pleased that we were able to establish and implement such a good cooperation with our suppliers Berry Global and SABIC,” adds Isabel Hochgesand, Chief Procurement Officer at Beiersdorf.
NEW PACKAGING ENABLES CLIMATE FOOTPRINT REDUCTION
Converting the packaging to renewable plastic has the advantage of conserving fossil resources and reducing CO2 emissions. According to Beiersdorf, approximately 76g of CO2 are saved per jar produced, reducing around 60% compared to the fossil-based pot.
Therefore, the project also contributes to Beiersdorf’s climate target of reducing its greenhouse gas emissions by 30% absolutely across the entire value chain by 2025.
They were derived from second-generation renewable feedstock, such as tall oil waste from the wood pulping process in the paper industry, SABIC’s certified renewable polymers (PE and PP) are not in direct competition with human food production sources.
The certified products from SABIC’s TRUCIRCLE portfolio are being produced by implementing a mass balance accounting system. Mass balancing helps trace the flow of materials along a complex supply chain, from the feedstock to the final product, by following predefined and transparent rules.
These rules then define whether a product can be classified as renewable or circular. For SABIC, this means that for each ton of renewable or circular feedstock fed into the production process and substituting fossil-based feedstock, approximately a ton of the output materials can be classified as either renewable or circular. The certified products from SABIC’s TRUCIRCLE portfolio are accredited by adopting this approach under the International Sustainability and Carbon Certification Plus (ISCC) scheme.
SABIC’s complete TRUCIRCLE offering comprises design for recyclability services, mechanically recycled materials, certified circular products from chemical recycling of used plastics, and certified renewable polymers from bio-based feedstock.