The Quilted Northern® brand is added a new product – Quilted Northern® EcoComfort™ toilet paper. On shop counters now, the new product delivers directly to the environmentally‐understanding shopper who doesn’t want to lose comfort and quality.
Quilted Northern® EcoComfort™ is the first toilet paper crafted for both comfort and sustainability. It 3-times thicker and 4-times stronger than the other’s value brand, but the technology used to produce it preserves water and energy.
Also, the brand carries smart forest management – all the trees utilized to make Quilted Northern®EcoComfort™ are responsibly procured and approved to the Sustainable Forestry Initiative® Fiber Sourcing Standard.
3 trees are planted in the use of 1trees– two in partnership with the Arbor Day Foundation and one by GP’s suppliers.