The Estée Lauder Companies joined the Pulpex partner consortium, displaying the consortium’s first prestige beauty organization to develop a recyclable paper bottle made from FSC certified sourced pulp.
Pulpex and Estée Lauder
Pulpex is a first-of-its-kind technology that produces bottles from wood pulp utilizing FSC-certified renewable feedstocks from responsibly maintained forests. The innovative paper bottle is intended to be broadly recyclable in standard waste streams. It will help The Estée Lauder Companies’ endeavors to decrease the environmental impression of its packaging across the lifecycle.
As a part of the Pulpex partner consortium, The Estée Lauder Companies connects a group of leading consumer packaged goods (CPG) businesses, including Diageo, Unilever, PepsiCo, GSK Consumer Healthcare, and Castrol, aim to develop the innovative paper bottle packaging.
The consortium’s goal is to ensure further that the Pulpex bottle is promptly scaled and broadly utilized across multiple product classes. The Estée Lauder Companies is the consortium’s first prestige beauty partner, with the possibility to scale the Pulpex paper bottling technology over its brand selection.
Scaling this technology will promote Estée Lauder Companies’ driving growth towards its worldwide sustainable packaging purposes, including its latest promise to decrease the quantity of virgin petroleum plastic in its packaging to 50% or less by the end of 2030.
Aim to reduce Plastic
The company has also pledged to use responsibly sourced paper stocks whenever possible to accomplish 100% FSC-certified forest-based fiber cartons and 75-100% recyclable, refillable, reusable, recycled, or recoverable packaging by 2025.
“Exploring alternative materials and more responsible concepts into our packaging design is a strategic imperative, but we know we can’t do it alone. Scaling innovation will be key to driving sustainable packaging solutions,” said Daniel Ramos, Senior Vice President, Global Packaging.
“At The Estée Lauder Companies, we’ve long understood the importance of partnership across industries in helping to drive meaningful change. Collaboration plays a significant role in achieving our ambition. As part of the Pulpex consortium, we are proud to help advance solutions not only for our brands and consumers but also for the industry at large.”
“Pulpex is fully committed to collaborating with partners across industries to create a more sustainable future,” said Scott Winston, CEO, Pulpex. “We are thrilled to partner with The Estée Lauder Companies as the first leader in beauty to join our consortium of leading companies working to create innovative packaging solutions that are better for both our consumers and the planet.”