Introduces Easy Open Lid For People with Disabilities – Olay

Fifteen percent of the world’s population has a disability (source), yet those individuals are usually excluded from the beauty industry in representation and product contributions. OLAY North America is offering the Easy Open Lid, a limited-edition prototype developed with and for people with disabilities.

Easy Open Lid

The Easy Open Lid will be introduced in OLAY’s most popular product design: the Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturizer, Retinol 24 Face Moisturizer, and Collagen Peptide 24 Face Moisturizer.

OLAY met consumers with various conditions to generate the design, from dexterity concerns and limb abnormalities to chronic issues causing joint pain and vision impairments. The team also met with external experts and included personal experiences from team members in the new product design. 

“Convenience makes things better for everyone,” says journalist and model Madison Lawson, who is living with muscular dystrophy. She is one of the critical members whom OLAY worked closely with to bring this jar to life. “Everyone’s been there where you get the product on your hands, or you’re trying to open something and you can’t, so I think it’s cool that this is designed with us specifically in mind, but it also makes everyone’s life better.”

The Easy Open Lid is created with:

• Easy-open winged cap
• Extra grip raised lid
• High contrast product label
• Braille text “face cream.”

“We were accepted to work jointly with a passionate group of people to make this Easy Open Lid to life,” said Chris Heiert, Senior Vice President of Olay. “As a global brand, it’s our accountability to assure that ALL users have access to products that serve their needs and fit seamlessly into their daily lives. But we can’t do it alone, which is why we’ve decided not to patent this lid and rather share the design extensively with the beauty community. We hope that others will join us in our efforts in making products more accessible for everyone.”

Availability 

The lids are available now exclusively on olay.com/opentochange. In addition to sharing the design widely with the beauty industry, OLAY is offering the lid to consumers at no additional cost—it comes free with the purchase of one of the four Olay Regenerist Moisturizers mentioned above. 

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OLAY remains dedicated to equality and inclusion and champions a more distinct and inclusive standard of beauty in which there is not one but many illustrations of what is “beautiful.” By 2025, P&G, including OLAY, has pledged to make its packaging more accessible for people with disabilities. Olay’s breakthrough Easy Open Lid is just one step toward inclusivity in skincare. OLAY is encouraging all companies to participate and make the beauty industry more inclusive and accessible to all.

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