Albéa and beauty care giant Henkel have taken a stand: the famed toothpaste tube will become the standard-bearer of a new generation of responsible packaging for all.
It is no coincidence that Henkel has chosen Spanish toothpaste brand Licor del Polo to demonstrate its commitment to responsible everyday packaging. The brand was the first to launch toothpaste with the chlorophyll in the 1960’s – and today, it has selected Albéa’s proprietary Greenleaf tube technology for its brand relaunch in July.
Greenleaf tubes are recognized by the Association of Plastic Recyclers (USA) and Suez.CircPack (Europe) as technically recyclable within the existing, useful HDPE bottles recycling stream. What’s more, this unique tube-making technology uses a single-blown film, reducing the product’s CO2 footprint significantly.
This tube exemplifies Albéa’s definition of responsible packaging: packaging that is safe for all and the environment; packaging with minimal environmental impact; and circular packaging.
Zoran Joksic, Sales Director at Albéa, explains: “With Henkel, we are demonstrating that leading companies, with established brands such as Licor del Polo, are at the forefront of the sustainability challenge. What makes a difference is the brand’s sense of purpose – and this is a value that Albéa shares with Henkel.”
In line with its packaging targets and commitment to avoid plastic waste, Henkel will convert its entire Oral Care portfolio to fully recyclable tubes produced by Albéa. The transition, to be concluded across all oral care brands beginning of next year, will be pioneered by the Spanish toothpaste brand Licor del Polo. Furthermore, both companies are jointly working to improve and harmonize all single components of the tube and plan to launch the world’s first full HDPE tube in 2021, which will include the cap as well.
Philippe Blank, Head of Packaging Sustainability at Henkel Beauty Care, adds: “We want to foster a circular economy and pursue ambitious packaging targets. This joint development is a major step for us to improve our packaging portfolio’s recyclability further and is contributing significantly to our goal to achieve 100 percent recyclability until 2025. By introducing Albéa’s Greenleaf technology, we are now shifting more than 700 tons of packaging material per year into a category, that can be utilized and recovered by existing waste recycling streams.”
Albéa & #beauty care giant @Henkel have taken a stand: the famed toothpaste tube will become the standard bearer of a new generation of responsible #packaging for all with Albéa's proprietary Greenleaf #recyclable tube technology.
Discover all the details https://t.co/4shIxbl72F pic.twitter.com/LOD73zSed8
— Albéa Group (@AlbeaOfficial) July 22, 2020