The packaging is to preserve the integrity of the Ruinart taste until serving. It now innovative, eco-conceived, and genuine, the second skin packaging crystallizes the sustainable commitment of Maison Ruinart.
A Worldwide Approach
Since 1729, the ﬁrst ever made Champagne House has been viewed to preserve its family savoir-faire and carefully nurture the soil its excellent wines are rooted in. In light of the ever-growing environmental difficulties, Maison Ruinart, opening its 4th century of existence, becomes a decisive step forward in its pledge to preserving living soils and transmitting know-how, art, and culture.
Beyond demand, sustainability is the beginning of innovation and driving energy of creativity for Ruinart. Today, the Champagne House needs unprecedented action, starting with eco-designed packaging, an option to the gift box.
It takes two years of analysis and development were required to get back to the basics: a 100% paper and utterly recyclable container, molded to the bottle’s shape.
This packaging is 9 times less weigth than its earlier bottle and produced without incurring any airfreight, make a 60% less carbon impact according to the BEE (Bilan Environnemental des Emballages) and ADEME (Agence de l’environnement et de la maîtrise de l’énergie) methodology.
The second skin packaging was revealed with manufacturing associates, Pusterla 1880 and James Cropper. The company James Cropper was established in 1845 on the Lake District National Park shores within Scotland and England, where it formed a unique savoir-faire. The family business is specialized in the paper, considerately leading innovations amidst a listed as a UNESCO World Heritage site.
The water indispensable to producing the second skin case is drawn from the site, 91% of which is clean adequate to be released back into the river after manufacture. The result is achieved without the application of plastic or glue.
A SUSTAINABLE INNOVATION
Maison Ruinart puts its leadership role in the service of sustainable development. This method results from multiple technological difficulties, focusing on a unique material—namely cellulose fibers or pulped paper.
A big gift box made a judgment in the past; a uniquely recyclable cloak formed of 100% natural wood fibers is becoming relevant today. The second skin case’s sustainable innovation extolls an interest in nature and the natural: it strives to reduce waste and recycle materials without denaturing sense or taste.
A TRIBUTE TO THE MAISON’S HERITAGE
A direct homage to the Crayères, the ancient wine cellars of the Maison in Reims listed as a UNESCO World Heritage site since 2015, the minimalist paper case features a silky yet textured surface finely engraved.
The container’s shape perfectly magnifies the iconic bottle’s curves, derived from the 18th century, while highlighting the wine’s roundness.
Imprinted with Maison’s monogram, the paper’s closure system is at once discreet and intuitive.
A SUSTAINABLE AND COMMITEDFRENCH “ART DE VIVRE”
Light, beautiful, and functional, the second skin packaging implies a new set of gestures: it is inspired by how maîtres d’s wrap a white serviette around champagne bottles.
Proper for storage for many months in a fridge, the case can endure a cellar’s humidity and up to three hours in an ice bucket. So rather than immediately dispose of, the case may be retained until serving or longer to maintain the wine’s integrity.
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