DS Smith produces 100% recyclable e-commerce packaging for Blaue Helden

Cleaning with a pure shame: The sustainable e-commerce packaging from DS Smith proffers the environmentally-helpful cleaning tabs from Blaue Helden, a glamorous presence in online retail, with 100 % corrugated cardboard and no plastic filler material at all.

The Hessian (Germany) start-up Blaue Helden presents power tabs for combining dishwashing and cleaning products yourself. With its refill tablets, the company needs to decrease single-use plastic and CO2 emissions permanently. The trending product and brand message are transported to the online customer in e-commerce packaging 100 % in line with Blaue Helden’s ecological patterns. 

The material-optimized solution made of 100 % corrugated cardboard comes from the think tank of DS Smith. Thanks to the accurately fitting inserts, no filling materials are needed for exporting the 3 and 4 hero starter sets. In joining with the strong-identity exterior and interior print, the shipping packaging thus assures one thing above all in addition to the strength of the product and nature: an unboxing that online shoppers will recognize as an authentic brand experience.

Plastic waste is one of the several significant environmental difficulties on our planet. The start-up Blue Heroes, organized in 2019 in Germany, requires to counteract this. Their purpose: with a power tab, a reusable spray bottle, and water from the tap, anyone can mix their bathroom cleaner, dishwashing liquid, all-purpose cleaner, or glass cleaner. According to the start-up, this not just continuously decreases plastic consumption in the household. 

Due to the tabs’ low weight and packaging volume, more than 90 percent of the CO2 effusions caused by transporting conventional cleaning agents in disposable plastic bottles can be saved simultaneously.

The environmentally favorable power tabs and reusable spray bottles are sold within selected drugstores and supermarkets and the company’s online shop. Blaue Helden allows an easy entry into a clean future with its two starter sets obtainable online. For the improvement and production of the corresponding e-commerce packaging, the young company relies on the long-standing expertise of DS Smith. Just like the start-up, the globally powerful performance and packaging company consistently focus on sustainability in its business movements with available circular solutions and the 100 % recyclable material grooved board.

Consumers demand sustainable packaging.

Today’s consumers not only connect attention to sustainable products. From the shopper’s position of view, their packaging must also be environmentally compatible and resource-saving, as research attended by DS Smith and the market research company Ipsos Mori in 12 European countries in autumn 2020 shows. 

One in five (22 percent) of the customers studied said they no higher-order from some online retailers because their shipping packaging moves something undesired in sustainability. Conversely, this recommends that anyone who sends their products in sustainable e-commerce packaging, like Blaue Helden’s start-up, is an additional winner.

DS Smith used only as much fiber as necessary for the Helden packaging clarification following its individual Circular Design Principles. Whether it is a 3-piece or 4-piece starter kit, the custom-fit corrugated cardboard inlay operates the products securely in position in the packaging without the requirement for additional filling materials such as plastic bubble wrap. Inlay and box can be displayed in no time. But the DS Smith resolution scores points with stress-free handling in the start-up’s logistics center and with its customers. Self-adhesive and tear tape enables the packaging to be finished just as soon as it can be opened later.

The packaging leaves a lasting impression, particularly with its robust identity design. The corrugated board well carries the sustainable claim of the cleansing products start-up. Its brand information is prominently printed on the outside and inside of the packaging in high-quality flexographic printing. The box also has tags on the inside, into which a flyer can be inserted. The e-commerce shipping box gives the goods a glamorous appearance when the packaging is opened. It emotionalizes, works as a confirmation of purchase, and motivates repeat purchases: after all, who would not want to become a constant hero of a cleaner environment?

Vihaan Nagal

संवेष्टन अभियान्ता | Packaging Engineer | Verpackung Ingenieur *Free time blogger *Believe in packaging reform (say naa to orthodox packaging) My life lies between degradable and non-degradable material.

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