100% recycled and recyclable packaging for Versuni, Philips Home Appliance portfolio

The new boxes are made with 100% recycled paper and are durable for transportation. This sustainable packaging will extend Versuni’s Philips home appliance global product portfolio. It will initially be applied to Versuni’s top-performing Philip’s products, including the Air fryer, Espresso Machine with Latte Go, Stream Iron 3000 series, Air Purifier, and Cordless Vacuum 800 series. Versuni will then expand this to encompass its complete Philips portfolio globally.

We are also working with Versuni to replace single-use protection buffers (EDF) plastics inside the packaging with sustainable fiber-based alternatives. This is a step forward in fulfilling Versuni’s commitment to deliver 100% plastic-free packaging within the next four years.

Additional sustainable measures being introduced include reducing the outer printed area of the packaging box, resulting in a 65% reduction in ink usage. By focusing on space optimization and minimizing empty areas in each product box, the dimensions of sustainable packaging are also being reduced. Traditional paper-based instruction guides within the package are also replaced with scannable QR codes printed on the product packaging. Safety instructions, warranty information, and simplified start-up guides will remain in the box.

We deployed our unique Circular Design Metrics to design Versuni’s new packaging. This approach drives sustainable performance through packaging design by reducing waste and pollution and keeping products and materials in use for longer. DS Smith’s Circular Design Metrics help protect products, ensure supply cycles are more efficient, boost environmental performance, and deliver improved customer satisfaction.